1.0 Introduction

In response to the challenges and attacks on SRHR in Uganda, the RRT Uganda seeks to implement the “Transform SRHR Project” (TSRHR) that is aimed at shaping the narrative and public discourse that supports, safeguards, and protects the SRHR of all people in their diversities in Uganda. The project is also aimed at generating real-time intelligence that is contextualized to Uganda and translating it into actionable strategies for the different SRHR movements and Human Rights defenders to integrate opposition mitigation into their programs.

These terms of reference serve as guidelines for the consultancy to develop an opposition mitigation communication strategy for the Rapid Response Team members and partners with evidence-based and transformative messaging. The toolkit will guide online interactions, advocacy, knowledge management and movement building within the Transform SRHR program.

 

2.0 About the SRHR Alliance Uganda

The SRHR Alliance Uganda is a consortium of organizations that stand for and promote young people’s SRHR. It comprises eight organizations with a strong niche, expertise, and experience in key aspects of SRHR programming for vulnerable and marginalized groups of adolescents and young people. Our work is geared towards ensuring that all young people have access to high-quality and youth-friendly SRHR information and services within a supportive environment. The SRHR Alliance Uganda also works to ensure that vulnerable groups of adolescents and young people (including adolescent girls and young women, young people living with HIV/AIDS, young people in emergency settings, young people living with disabilities, and those among key populations) are supported to claim and exercise their SRHR without impediment and free from violence.

 

3.0 About the opposition mitigation communication strategy and tool kit,

In order to strengthen the collective actions among civil society organizations to counter negative SRHR narratives, organize differently at both the organizational level and as a collective by strengthening our social roots, values clarification, and accountability systems, the SRHR Alliance shall spearhead a systematic approach to information and knowledge generation and dissemination that elevates the organization identity as a collective voice for SRHR CSOs in Uganda. More still, the current tide also demands engagement with power holders to account through bold and effective messaging while centering and elevating the voices and experiences of young people in their diversities.

The Communications Consultant will be responsible for developing an opposition mitigation communication strategy and toolkit that will support the development of the messaging frames, strategies for engagement with the identified SRHR champions, and creating of social media and mass media campaigns. The communication strategy and toolkit will be informed by an analysis of the public audience’s values and how to move the audience towards a more positive attitude towards SRHR.

The Communications Strategy to comprise of the following: Executive Summary, Introduction, Objectives, Target Audiences, Key Messages, Communication Channels and Tools (this can also be included in the target audience analysis):

The communication strategy and toolkit shall support the partners to:

  1. i) Understand cultural nuances, local customs, and communication preferences on SRHR
  2. ii) Adapt messages and communication style to resonate with local audiences.
  • iii) Legal and regulatory considerations related to communication on different SRHR issues.
  • Methodology

The SRHR-Alliance Uganda will select a consultant/institution to draft a strategy based on the current tactics employed locally and beyond, as well as best practices. The consultant will be required to prepare a detailed strategic document that is context specific, including both internal and external factors. They will also provide a simple toolkit that can guide the implementation of the prescribed strategies.

  • Administration

This is a participatory process where the consultant is expected to take the lead with support from the SRHR Alliance Uganda (host), Akina Mama Wa’Africa, the RRT members, stakeholders, and project beneficiaries. The consultant should be cognizant of the nature of the program. The consultant should come up with proposals on how to manage this assignment without risking the safety and security of participants.

The table below shows the proposed roles and responsibilities:

Evaluation phase Role Primary Task
Planning Host, AMWA,

and RRT

·     Hold activity introduction meeting with the consultant.

·     Submit activity documents to the consultant.

 

 

Consultant

·     Hold consultative meeting with RRT members to identify individuals or teams responsible for communication at the organization levels.

·     Hold meetings with RRT members and implementing partners to discuss current tactics employed by various actors in the communication of SRHR opposition mitigation.

·     Develop inception report with clear timelines for delivery of assignments,

·     Support crisis communication on uprising SRHR issues for consistent SRHR messaging,

·     Carry out consultations with other networks and organizations carrying out communication on opposition monitoring and mitigation and identify areas for potential collaborations.

·     Develop draft strategy and tool kit that includes a situational and contextual analysis, analyses policy and power, identifies targets and influencers, allies, and an action plan in line with set project indicators and deliverables.

·     Develop a toolkit that guides opposition mitigation communication among the RRT members.

Validation and Review Host, AMWA and RRT ·        Make linkages between the consultant with stakeholders in the field.

·        Organize meetings of respondents as requested by the consultant.

Consultant ·        Present the draft communication opposition mitigation Strategy and toolkit to RRT members for validation and solicit feedback.
  Host, AMWA and RRT ·        Review the draft strategy and toolkit and provide feedback to the Consultant.

·        Review and approve the final strategy and toolkit.

·        Process final payment for the consultant after fulfilling all requirements as per the contract signed.

Reporting Consultant ·        Prepare a draft report in English.

·        Discussion of the draft report with Project Team and incorporate feedback into final Opposition Mitigation Communication Strategy.

 

  • Timelines

The project team proposes that the strategy development process is implemented from 31st January, 2024 to 8th March, 2024

 

Date Work Items Deliverable
12th January, 2024 Announcement of consultancy applications Announcement memo and email
12th – 19th January, 2024 Submission of consultancy applications List of interested consultants
24th January, 2024 Evaluation of consultancy applications Evaluation meeting minutes
25th January, 2024 Final selection and Announcement consultant Consultancy award letter
29th January, 2024 ·     Inception Meeting with a selected project team

·     List of documents for review

·     Develop list of key informants

 

Meeting minutes

TBD Data collection and analysis Recordings

Interview notes

TBD Submit the draft Strategy and Toolkit report Validation of report
TBD Data validation meeting with the project team Draft Strategy and toolkit.
TBD Final Strategy and Toolkit Submission of final strategy and toolkit.
  • Budget

The consultant should submit a financial proposal that includes all costs for conducting the assignment.

  • Experience and skills

The consultant should have:

  1. Advanced University degree in a discipline relevant to Public Policy, Gender, SRHR, Advocacy, Communications or equivalent experience with at least 10 years in a similar area.
  2. Strong conceptual and research / analytical skills with the ability to collate and analyse information from different sources and produce coherent reports.
  • Minimum six years of experience in the area of baseline data collection, data analysis, and interpretation of qualitative data.
  1. Strong background in policy analysis and research.
  2. Ability to work independently and deliver high quality work in a timely manner
  3. Clear articulation of innovative approaches to carry out the assignment.
  • Professional experience in qualitative research and assessment methodologies.
  • Excellent problem-solving and communication skills; ability to deal with a variety of people and situations,
  1. Experience of working on policy communication, advocacy and opposition mitigation related interventions will be an added advantage

 

  • Application Procedures

Interested Individuals and/or Consultancy firms may submit their application by e-mail to the address provided below. The application should include;

  1. A technical proposal describing the methodology and approach to the assignment, the team (if any) and evidence of experience delivering related tasks.
  2. A financial proposal detailing the cost of the proposed work
  • An updated detailed resume of the Consultancy Team Leader and key members of the team (if any), addresses of at least 3 referees.

 

  • Submission Address  

The application should be sent via email to; info@srhrallianceug.org and should indicate the subject as “Application for Consultancy to develop Opposition Mitigation Communication Strategy and toolkit for the Transform SRHR project”

 

  • Submission Deadline

All applications should be received by January, 31st 2024; before 5:00 pm